What is your take on the social media marketing explosion?
It’s true! The social media marketing explosion is on your doorstep. Are you going to open the door and jump in or are you going to hide behind the couch?
Social media marketing is hot right now. I don’t mean just fizz and burn hot. I am talking forest fire hot. Network marketers are clamoring to grab hold of the fastest growing online lead generation techniques around. As network marketers, we need to learn to cash in on the prospects social media marketing offers.
Why is social media marketing so hugely popular? The reasons are endless.
Look, Facebook alone is now boasting over 800 million users. To any marketer that translates into 800 million potential leads. Who doesn’t want a piece of that?
Facebook is also targeting advertising through keyword driven algorithms that are designed to match your ads to their users. Targeted marketing to 800 million users. If that doesn’t appeal to your network marketing senses then you are in the wrong business.
What do you need to plunge into this pool of willing leads just waiting for your ads to show up on their pages? For some social media sites, keyword driven ads are all that is required. For others, such as Facebook or LinkedIn, having a page on their site to which your ads point is both beneficial and necessary.
Let’s stop for a moment and consider the differences between these two social media sites. Facebook was developed as a social community for individuals. It does not give preference to business pages, though they have become a substantial portion of their site. It may not work well for companies that are targeting other companies for business.
LinkedIn, on the other hand, was developed for business people. If you own a business-to-business enterprise, your advertising might do much better here than on Facebook. Likewise, if you sell consumer goods, Facebook might be a better investment.
Some social media have chosen to serve unique niches. MySpace, for example, at one point tried to compete head-to-head with Facebook as a social community, but Facebook left them in the dust. MySpace then retreated back to the niche in which it started. It focuses more on the music and entertainment industries and has redefined itself as a social media for those who share those interests.
There are other social networks, such as Google, YouTube, and Twitter, but these are only the most popular sites. You can find a list of social networks on Wikipedia at List of social networking websites.
Utilizing any or all of these as part of your marketing campaigns is only going to strengthen them. Make the most of social media marketing and turn it into an online lead generation technique from which you can profit.
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